ESPN Lights Up New TV Studio for Screen-Obsessed Viewers
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ESPN’s new “SportsCenter” studio, which will begin use next month, will have two things viewers can’t seem to get enough of: sports and screens.
Anchors, including Scott Van Pelt and Hannah Storm, will present the latest sports news with 114 video displays beside them, behind them, even under their feet. They’ll use tablets to call up highlights and drop and drag images on monitors. Viewer responses to polls on Twitter will pop up in real time.
The facility in Bristol, Conn., marks an effort by Walt Disney Co.’s sports network to merge the TV and mobile entertainment worlds and keep its dominance in the 24-hour sports TV business that ESPN invented in 1979. Sports fans already use big-screen TVs, smartphones and social media, and ESPN needs to as well, said Rob King, senior VP for news.
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