Nov
13
ESPN Brings 'SportsCenter' to Snapchat
Posted in: Uncategorized
ESPN is bringing “SportsCenter” to Snapchat.
A reimagined version of the iconic sports show will debut on Monday, with two episodes planned for every weekday and one each on Saturday and Sunday.
ESPN joins a robust list of TV networks that have struck deals with Snapchat to create original, exclusive shows for the platform in the hopes of reaching young audiences who are watching less traditional TV. While “SportsCenter” reinvented the way sports was covered when it debuted in 1979, it has faced the same recent ratings pressure as the rest of the TV industry.
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