Hasta La Creative!

At less than two years old, Erich and Kallman has already picked up liquor and wine accounts. Now the San Francisco shop is getting into the beer business, as agency-of-record for Fat Tire. New Belgium, one the nation’s largest craft brewers, has chosen the agency to handle strategy, creative and package design for its most important brew. Erich and Kallman will also handle the brewer’s Dayblazer golden ale.

The agency, founded early last year by former Goodby, Silverstein & Partners Execuive Creative DIrector Eric Kallman and ex-CP&B President Steven Erich, already handles Astral tequila and Noble Vines wine, in addition to several General Mills brands.

Kyle Bradshaw, New Belgium’s director of brands, in an email interview said the agency “displayed a great understanding of our company ethos, which will always be at the heart of any New Belgium creative work. They are small, nimble but also a creative powerhouse, which is exactly what we need in the ever-evolving craft beer landscape.” The brewer has used a variety of agencies over the years, as well as relying on what Bradshaw described as “our deep pool of in-house talent.”

Continue reading at AdAge.com