Aug
09
Epica Is An Award Show With A Marked Point of Difference
Posted in: UncategorizedToo many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There’s a much higher standard for the industry’s output—the intended audience for the work. Did they bite or did they ignore? That’s the ultimate test of any ad campaign. Having said […]
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