Aug
02
Enterprise Does More than Rent Cars — and Now its Ads Say That
Posted in: Uncategorized
Enterprise doesn’t want to just pick you up. It wants to sell you a car, too.
Despite that fact that the rental car giant has been selling vehicles since 1962, that side of its business has been mostly absent from its TV advertising. That will change this week when the marketer launches a new ad campaign aimed at highlighting its various businesses, including car sales, car sharing, truck rentals and luxury vehicle rentals.
Like other companies across the auto industry, Enterprise is seeking to position itself as a “mobility” provider with a broad range of services aimed at helping people get around.
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