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Advertising Age and sibling Modern Healthcare are now accepting entries for the second annual Healthcare Marketing Impact Awards. The program recognizes healthcare’s best advertising, marketing, promotion and communication campaigns across all media platforms. With the rapidly changing environment challenging healthcare organizations of all stripes, communicating clear and impactful messages to the public is more important than ever.

Awards will be given to campaigns that promote the health of individual patients, groups and communities and help organizations thrive and grow in today’s dynamic healthcare environment. The program also will include special awards for the Agency of the Year and Best in Show.

The senior editors of Modern Healthcare and Advertising Age will once again select the winner of the Healthcare Marketing Visionary award, given annually to an outstanding individual who has effectively and ethically built public understanding of healthcare issues and made a lasting contribution to the industry over the course of his or her career.

Continue reading at AdAge.com