Hasta La Creative!

Piracy through the sale of counterfeit goods over the internet is rampant. While there is much controversy over the actual costs to brand owners whose goods are being counterfeited, there is no debate that marketers are inadvertently advertising on pirate sites and supporting counterfeiters.

The inadvertent advertising occurs largely as a result of the inability or failure of media buyers to police where their clients’ advertising appears. In addition, counterfeiters are intercepting traffic to legitimate sites, diverting it, and selling counterfeit goods.

The result is wasted dollars spent by marketers and lost sales in legitimate goods. In this case, those wasted dollars are going into the pockets of criminals.

Continue reading at AdAge.com