May
01
Engaging Content: A Bespoke Examination of the Linguistic Assault on 'Advertising'
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: (You’re about to see way more “scare quotes” than you’ve ever seen in your life. If you’re already feeling queasy, please, close tab.)
We all know by now that advertising is no longer “advertising.” It’s “content.”
But it’s not just “content.” It’s “organic” content. Or “authentic” content. Or “holistic” content — which is apparently different than “integrated” content. Or “optimized” content. Or “bespoke” content. (You think I’m making that up?)
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