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Energy Logic

Ad campaign for Energy Logic, makers and distributors of waste oil heaters. Large garages have a lot of waste oil that needs to be discarded, but instead of having it removed at a cost to the garage, they can use it to heat their building. We felt using humor to communicate the idea of warmth in a category that is typically product focused instead of benefit focused would help our client stand out. It also let them show a little bit of brand personality. An island trip giveaway was created to coincide with the campaign.

Advertising Agency:Lewis Communications, USA
Creative Director:Robert Froedge
Photographer:John Fulton Photography
Brand Strategist:Gary Brandon
Copywriter:Gary Brandon
Designer:Jeff Porter
Account Coordinator:Jake Fagan, Caddis Interactive
Retouching:John Fulton Photography