End of an Era: Omnicom’s Arnell Group to Close
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For all the brand reinventions that Arnell Group has done in its nearly three decades in business, the one it couldn’t stage was the return of itself. The once popular branding shop named after its founder, Peter Arnell, is closing its doors.
The closure comes nearly two years after one of the oddest succession moves that Madison Avenue has ever seen: in 2011 Sara Arnell took over as CEO, somewhat reluctantly, as her now-ex-husband, Peter, left amidst a lawsuit with Omnicom.
“I was surprised — like a lot of people in the industry were — that [Omnicom] asked me to do it,” Ms. Arnell recalled this week in an interview. “But in a funny way, who else would take it over? I thought about it a lot before I said yes … I did it for me and the people who wanted to do it with me, the people who I worked with that wanted to see what we could do.”
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