May
01
Emotional Advertising: How Brands Use Feelings to Get People to Buy
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Ads that make people share and buy can usually be summed up in one word: emotional.
That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.
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