Hasta La Creative!

We created a fictional character in Saudi Arabia to break through the credit card advertising clutter. He’s a peculiar yet well-meaning man in a cold and thankless world that ignores him; symbolically representing life… and banks. The film’s cold look aims to embody his world’s reality. In the most “un-Saudi” banking film, we go through his life in yet another day, observing the many instances when he, generously, gives something to someone else… Helping hold the elevator door open for an elderly woman. Doing the midnight shift to help his boss with urgent work that the latter needed. Stopping on the highway back home to feed a lost goat. Cooking pasta (albeit an absolutely bland one) for his wife. Putting money into a vending machine to get a snack, as he wanders alone at the mall. Across all those instances, we see him get nothing back. Until one transformational moment.