Feb
19
Emerson to Break Science Campaign on 'Big Bang Theory'
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Emerson will break a TV campaign on CBS’s “The Big Bang Theory” Thursday night, featuring YouTube star and proclaimed “science nerd” Hank Green, in honor of the engineering company’s 125th anniversary.
The estimated $15 million to $20 million campaign, called “I Love STEM” (science, technology, engineering and math), is Emerson’s first foray into national network TV, said CMO Kathy Button Bell.
“This is meant to broaden the audience and our message,” Ms. Bell said. “By going out on ‘Big Bang Theory’ and network TV, we are going after a younger demographic — the next generation of innovators, employees and customers.”
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