Hasta La Creative!

The core campaign objective is to raise awareness of animal homelessness, and to promote positive interaction between people and homeless animals. We wanted to first raise awareness of animal homelessness among pet owners and animal lovers, and through the power of social media, further raise awareness to the general public. The campaign was executed through a collaboration with Molly’s Pet Shop, an E-mart pet shop brand in South Korea. Clothing donations were collected, and were recycled into portable cat shelters for stray cats called Hood Houses. 2,000 Hood Houses were made and given away for free to customers who purchased food for stray cats during a two-week period.