eMarketer Raises Its Programmatic Ad Spend Estimate, Again


Programmatic advertising is growing so fast, ad spend analysts just turned in their second upward revision in only three months.

The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. The previous estimate, a 73.9% increase, was apparently not ambitious enough.

In dollars, that means $3.37 billion will be spent on programmatic in 2013 and $4.66 billion in 2014.

Continue reading at AdAge.com

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