Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

Covid-19 has forced millions of Americans to spend a majority of their day-to-day routines at home and, naturally, online shopping has been booming since lockdowns began in the spring. In turn, email marketing performance has also exploded, and the numbers are staggering. Klaviyo, an email marketing and SMS marketing platform that serves about 43,000 companies…

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