Nov
09
Elgiganten: Singles Day
Posted in: Uncategorized
Singles Day is originally a Chinese holiday where you celebrate the fact that you are single, and has over last years become a huge shopping holiday where you spoil yourself with presents instead of giving it away. This year, Scandinavia’s largest retailer of home electronics Elkjøp brings this holiday up north together with agency NORD DDB.
This week Elgiganten releases their Singles’ Day campaign with a series of films starring The Fat Jewish. This is the first time the New York based Instagram phenomenon co-operates with a Nordic company.
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