Hasta La Creative!

More than a million people in the US endure the pain and diminished function of psoriatic arthritis (PsA), transforming everyday activities like walking, getting dressed, and household chores into agonizing struggles. Even worse, lurking beneath PsA in more than half of these patients, another condition rages on: enthesitis, inflammation of the tendons and ligaments where they attach to bone. Left untreated, it amplifies the burden of PsA and ignites a cascade of consequences—missed work, lost opportunities, and diminished life experiences. This traumatic condition can’t be addressed until it’s recognized. That’s why Novartis, as a proven leader in rheumatology championing disease awareness and clinical understanding, sounded the alarm for rheumatologists, the enthesitis first responders, to answer the call to action. Elevate Enthesitis—a comprehensive, unbranded initiative—sheds light on this invisible foe and urges doctors to uncover the threat before it can burn yet another patient. Visit www.elevateenthesitis.com for more information