Hasta La Creative!

Film
Elextrolux

Electrolux encourages healthy eating with new campaign from F/Nazca Saatchi & Saatchi Introduced to consumers as the 1st refrigerator in Brazil focused on healthy eating, F/Nazca Saatchi & Saatchi have come up with a campaign for the DT52X which welcomes more balanced eating habits. In this production, which airs today on pay TV, meals are blown apart in slow motion, showing that unhealthy habits can be changed with the help of the new Electrolux refrigerator. Check here to view the commercial that poetically puts an end to burgers, sodas, and fattening desserts. The product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook) explain that healthy habits are welcome and can make a difference in the daily lives of consumers. In addition to the TV commercial, the campaign will feature inserts in magazines and large audience portals.

Advertising Agency:F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creative Director:Fabio Fernandes, Eduardo Lima
Creative Director:Pedro Prado, Rodrigo Castellari
Copywriter:Leandro Dolfini
Art Director:Rodrigo Cotellessa
Account Supervisor:Marcello Penna, Marco Piza, Gisela Assumpção, Gabriela Marques, Julianna Carvalho
Planners:José Porto, Guilherme Pasculli, Caio Felipe
Media Team:Fábio Freitas, Adriana Roza, Karen Kimura
Agency Producer:Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production Company:Squarehead
Director:Marcio Leitão
Executive Producer:Adriano Costa, Regiani Pettinelli
Producer:Murillo Baskerville
Editing:Marcio Leitão
Sound House:Tesis
Sound Design Arrangement:Henrique Racz, Silvio Piesco
Singer:Blubell
Client`s Supervisor:Sandra Montes, Juliane Mussarelli, Rita Moraes