Mar
10
Elaborate Reviews Vex PR Firms
Posted in: UncategorizedNEW YORK (AdAge.com) — While many PR agencies benefit from marketers wanting to shift their ad dollars from traditional advertising to other disciplines, a large number also have had to deal with an increasingly frustrating review process. Whether it's the procurement department, third-party search consultants, marketers using PR for the first time or brands just wanting to be sure they're spending money wisely, agencies are being asked to invest a lot of money and manpower into putting together new-business pitches.
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