Hasta La Creative!

Direct Marketing
El Universo

Reading helps to preserve the cognitive functions of people with Alzheimer’s, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news.

For a month, Dora received her Diario El Universo with a page completely dedicated to her life. We made her own story part of her Alzheimer’s treatment.

Advertising Agency:Paradais DDB, Guayaquil, Ecuador
Productora:Filmeikers
Casa de Audio:Alto Estudio
Cliente:Melissa Uscocovich, Jennifer Icaza
Dgc:Agustin Febres-Cordero
Dpe:Ricardo Medina
Director Creativo:Tyto Garces
Creativo:José Reinoso, Roberto Concha, José Serrano
Director De Arte:Jonathan Muñoz, Christian Contreras
Diseñador:Juan Sebastián Riaño, Richard Montenegro
Ejecutiva De Cuentas:Viviana Auricchio, Antonella Olivo, Gabriela Vaca