Jun
25
Eject From 'Helicopter Marketing': Stop Hovering Over Your Data
Posted in: UncategorizedFor a long time, one key to being a successful digital marketer was sheer doggedness. Across the industry, conference rooms were crammed with exhausted people, impossible-to-read whiteboards and stacks of Microsoft Excel printouts.
More sites, devices, tactics and algorithms in the system just meant there were more things you had to check and double-check.
A generation of “helicopter marketers”
Post a Comment