Hasta La Creative!

In contrast, currency changes added 823 million euros ($913 million) to the revenue of Paris-based Publicis Groupe, an 11.3% boost to its top line even as organic growth came in at just 1.5%.

Exchange rates last year had an outsize impact on revenue of global agency companies as reported in home currencies. At Omnicom, foreign exchange movements reduced worldwide revenue by 6.6%. In a typical year, Omnicom expects exchange rates to boost or shrink revenue by 1% or 2%.

Last year’s foreign exchange effects, or FX effects, were the result of a strong dollar and weak currencies elsewhere, in part reflecting the relative strength of the U.S. economy compared with some other markets.

Continue reading at AdAge.com