Apr
09
Eesti Haigekassa: What's Your Excuse?
Posted in: Uncategorized
Obesity in office workers is a big problem in Estonia. People don’t move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.
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