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CONNECT WITH THE DOT

CHALLENGE
The importance of voting is something that is not considered to be of much
significance to most of the people. 45% turn out during the previous Lok
Sabha elections states the sorry figure. To defy that logic, Visual
Communications wanted to create a communication that urged the people to
vote. The voting day was declared a holiday in the agency.

SOLUTION
A poster was created with INDIA written in Hindi with the dot missing. The
concluding line says – one dot of yours can change the face of the nation.
The poster was put up in various offices and restaurants adjoining our
agency in Andheri East.

RESULT
The communication was well appreciated and resulted in 53.6% voting from
Andheri East.

CREDITS
CREATIVE DIRECTOR – ASHESH MALLICK
ART DIRECTOR – JAYESH SHRIMALI & ASHESH MALLICK
COPYWRITER – ASHESH MALLICK

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