Hasta La Creative!

Edelman parent company DJE Holdings has inked a joint venture with talent agency United Talent Agency in the latest deal linking up Hollywood and brands.

The move creates a new shop called United Entertainment Group, a DJE Company. It combines Edelman’s experiential and sports marketing group Matter with an agency that UTA started with Jarrod Moses in 2007. That agency was also called United Entertainment Group.

Edelman owns the majority of the new venture, which has revenue of around $30 million, according to the PR shop. UTA has a vested interest, while all three companies — Edelman, UTA and the original UEG — are contributing assets, people and clients, the PR shop said.

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