Hasta La Creative!

BETC Euro RSCG has launched a new communication campaign in partnership with Partizan for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes). Directed by Asger Leth, the film portrays every step in the chain of abuse, where the face of the people abusing the child is replaced by the face of a European who, we discover at the end of the film, is the man who will look at photographs of the little girl being ill-treated. This reinforces the message at the end of the film that if there is no demand there will be no supply and highlights the responsibility of the clients. From April this campaign will be broadcast for free in the media: television, cinema, press and web have all agreed to contribute. The Air France agencies, airplanes and buses will join in on June and provide an essential showcase. ECPAT will also circulate leaflets and small posters in partnership with their professional tourism partners.

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Florence Bellisson
Art Director: Eric Astorgue, Julien Schmitt
Copywriter: Jean-Christophe Royer, Esther Fockenoy
Photographer: Marc Da Cunha
Published/Released: April 2009