Mar
09
Economy Accelerates Shift Away From Upfront Buying
Posted in: UncategorizedNEW YORK (AdAge.com) — With the economy flailing, it doesn't take a rocket scientist to realize that TV-ad sales for next fall's prime-time schedule are primed to droop. Behind the scenes, however, lies something potentially more drastic. The dreary financial climate could trigger a permanent transformation in how shows such as "Lost" and "American Idol" are bought and sold.
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