Ebay Stitches Together Commerce Marketing Platform from Acquired Tech
Posted in: Uncategorized
Acquiring marketing service technologies is one thing. Making them talk to one another is quite another. Ebay says it’s ready to unveil an integrated marketing platform the ecommerce giant has stitched together from several platform purchases made in recent years, many of which came in one fell swoop with its $2.4 billion acquisition of GSI Commerce in 2011. The gelled product is intended to be used specifically by commerce clients.
Currently over 2,000 business customers, including web retailers and mid-market clients, use the separate services, which include eDialog for email and Pepperjam for affiliate-marketing, according to Steve Denton, VP of marketing solutions for eBay Enterprise. Clients include Toys “R” Us and Alex and Ani.
“We absolutely anticipate that they’ll be using that integrated platform,” said Mr. Denton. Ebay will not make the conjoined platform available until Q1 2015. He said he expects to migrate clients over to the new platform by the end of March 2015.
Post a Comment