Apr
09
EBay Begins Global Creative Pitch to Revamp Brand
Posted in: Uncategorized
EBay has embarked on a global agency pitch for a rebranding effort, Ad Age has learned.
While eBay isn’t looking for an agency of record, it’s on the hunt for shops to support a global brand project, according to people familiar with the matter. Media is part of the scope, but creative is center stage, they said.
The company has already made a round of cuts and a handful of large global agencies are competing for the business, the people said. EBay did not respond to a request for comment.
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