Eastman's Drone-Shot VR Campaign Takes Viewers Up Mountains, Through Canyons
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Eastman Chemical Company is making use of the latest technology to introduce its own latest technology — avra, an ultra-thin fiber that can be woven into unprecedentedly breathable, silky fabric that could be a breakthrough development in athletic apparel.
The “Never Before” campaign developed by Mekanism includes two virtual reality experiences captured with a drone carrying a Nokia Ozo, a 360 camera rig. Mekanism’s executive creative director Ian Kovalik said the shop has been using drones to capture 360 degree film for two years.
Whereas many VR experiences position the user as a stationary onlooker, using drone-captured footage allows users to move through the environment and “follow” the athletes featured on their journeys. “The idea was to create something that was as innovative as the fabric itself,” Mr. Kovalik said of the spots.
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