Early Holiday Promotions Eat Away Black Friday Sales
Posted in: Uncategorized
Bye-bye, Black Friday.
Traditionally, the excitement around holiday sales started the morning after the leftovers hit the fridge. But in the past few years, stores began opening on Thanksgiving Day (some have taken to calling it Gray Thursday). This year, Walmart is stretching “Black Friday” over five days during November and December, and Target has already begun previewing its holiday promotions. Macy’s, Kohl’s, Best Buy and J.C. Penney are also opening earlier on Thanksgiving Day than in previous years.
“Their purpose is to make sure they get their share of the wallet before the competition,” said Bill Martin, founder of ShopperTrak, which expects sales to rise 3.8% this holiday season. “It’s becoming a bigger part of how retailers do business,” he said.
Post a Comment