EA Powers Up Atari Classics ‘Asteroids’ and ‘Centipede’ to Promote ‘Titanfall’ Launch
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“There was a lot of hype, a lot of expectations around this game, but when we talked to Respawn, they just wanted to make a game that was fun,” said Heat Creative Director Warren Cockrel. “And we wanted the campaign to be really fun too, so that drove all the creative components. In the TV there is a spirit that is unexpectedly fun, and with the old school arcade, you wouldn’t expect to launch this game with a brand new IP in this way, but gamers love it.”
The Titan-ified games were created with production company Unit9 and through a partnership with Atari. The campaign also features 30- and 60-second comedic spots, directed by Wayne McClammy of Hungry Man. Centered on the idea of a “twisted musical,” they show a young man walking down a street with a skip in his step and a permanent grin on his face, illustrating the kind of confidence afforded when you have a 20-foot tall mech watching your back.
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