Jan
14
E-Trade Taps R/GA to Handle TV Creative
Posted in: Uncategorized
R/GA has been tapped to handle TV advertising for E-Trade, according to people familiar with the matter.
TV has been handled recently by WPP’s Ogilvy & Mather, E-Trade’s creative agency of record since 2013. Ogilvy debuted the current “Type E” campaign for the brand last April, the effort that replaced E-Trade’s long-running talking baby campaign.
E-trade has been working with R/GA, part of Interpublic Group, on digital efforts for more than a year.
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