E-Trade Shifts Media Buying and Planning to WPP’s Ogilvy
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E-Trade shifted its creative business from longtime agency Grey to Ogilvy last summer. Now its media account is moving to the same place.
“Ogilvy will assume media agency of record responsibilities for E-Trade, in addition to their work as creative agency of record — a shift to seamlessly integrate our messaging with how it is delivered,” said Rich Muhlstock, senior VP-branding and acquisition, in a statement. “We are excited for the next phase of the E-Trade marketing story, and believe our new agency structure sets us up to connect with customers and prospects in an even more integrated and nimble way.”
Media planning and buying for the New York-based financial investment company had been handled by Spark, which is part of Publicis Groupe’s Starcom MediaVest Group.
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