Jul
19
E-Trade Names Ogilvy New Creative Agency of Record
Posted in: Uncategorized
Just a few weeks after E-Trade split with Grey– its creative agency of six years that churned out countless Super Bowl spots featuring the “talking baby” — the marketer has replaced the shop.
WPP sibling Ogilvy has been tapped as the money manager’s new agency of record.
The move comes under new CMO Liza Landsman. Although she held meetings with about five potential agencies — including two other WPP shops, JWT and Y&R — she decided to halt the search and go with Ogilvy based on prior experience with the agency from her days at Blackrock. Ms. Landsman had served as global managing director of digital at Blackrock and earlier in her career spent time at Citi and IBM (another longtime Ogilvy client).
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