Jan
14
E-Trade CMO Liza Landsman to Depart Next Month
Posted in: Uncategorized
E-Trade CMO Liza Landsman is exiting the company in late February.
Ms. Landsman, who joined the company in 2013, helped usher in a new brand campaign last year that traded in the company’s talking spokesbaby for a more serious approach.”Type E,” created by Ogilvy & Mather, aimed to reflect the company’s maturing audience. Kevin Spacey was tapped for the TV portion of “Type E,” which also featured a musical spot with professionals touting their investment knowledge.
The news of Ms. Landsman’s departure was first reported on George Parker’s blog “AdScam.”
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