E-Cig Marketing Budgets Growing by More than 100% Year over Year
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The second coming of tobacco marketing is pouring millions into adland, a new report confirmed.
Last year, the largest e-cigarette makers spent nearly $60 million combined on advertising and promotion, with marketing budgets at some e-cig companies growing by more than 100% year over year, according to the report, released Monday by Sen. Dick Durbin, the Democrat from Illinois.
Lawmakers are concerned that e-cigarette companies’ marketing strategies are targeting young people, a tactic from Big Tobacco’s old playbook that anti-smoking advocates spent years trying to stop. The report from Sen. Durbin, who was joined by a consortium of other Democratic members of Congress, urges the Food and Drug Administration to “promptly” issue regulations around the booming e-cig industry. It also calls upon the e-cig makers to refrain from certain kinds of marketing, including radio and TV ads.
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