May
16
During Upfronts Week, YouTube Wants To Be Seen as Better Than TV
Posted in: UncategorizedYouTube is once again revving its pitch to advertisers on how it’s better than TV. “[Advertisers] need to be where people are and in TV, that is YouTube,” said Tara Walpert Levy, vice president, Americas at YouTube. That’s the crux of the platform’s pitch to advertisers during its first appearance during the upfronts week. YouTube…
Post a Comment