Nov
30
During the Holiday Shopping Weekend, Meta Ad Prices Returned to Earth
Posted in: UncategorizedIn an economy filled with dark clouds, marketers got some light relief during the busy Black Friday and Cyber Monday weekend: In general, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew, albeit from a smaller base. As measured…
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