Durex: Care Emoji
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Durex
Care Emoji: One of the things we learned during the #COVID19 crisis is that caring about yourself can help save others. But, truly, the same goes to condom use. So, when Facebook launched its new “care” emoji, we saw a great opportunity to raise awareness and address this issue. After all, sex is going to be a part of our lives, even when lockdown ends!
Advertising Agency:Socialab, Athens, Greece
Copywriter:Dimitris Grimanelis
Art Director:Thanasis Chondronasios
Creative Director:George Paschalidis
Chief Strategist:Tasos Veliadis
Designer:Maria Chanioti
Account Director:Dora Lourida
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