Duracell Wants Ad with Positive View of Seattle Fans in NFC Title Game
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Having unintentionally inserted itself into the football rivalry between the Seattle Seahawks and San Francisco 49ers, Procter & Gamble Co.’s Duracell now wants its new ad in Fox’s broadcast of Sunday’s game between the teams.
Duracell’s new 60-second online video features legally deaf Seattle fullback Derrick Coleman, who uses the brand’s batteries for a hearing aid in part so he can hear Seattle’s notoriously loud fans. A longer-running Beats by Dre ad shows San Francisco quarterback Colin Kaepernick wearing the brand’s headphones to drown out obnoxious Seattle fans.
The Beats ad, already heavily aired during the NFL playoffs, appears likely to be on Sunday’s game, though spokespeople for the brand couldn’t immediately be reached for comment. But while P&G never intended to produce a response to the Beats ad and hadn’t noticed the connection until asked by Advertising Age, Duracell Marketing Director Jeff Jarrett said the company is now trying its best to get the ad into the game.
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