Mar
26
Dump the Durries: Cigarettes
Posted in: Uncategorized
Mission: Develop an unconventional anti-smoking message with a unique, attention grabbing placement.
Idea: Target people in public toilets, to catch them alone and in an undistracted moment. Repurpose a common object with a cigarette pack motif, using typical tobacco industry imagery, and co-opt the gesture of throwing things away.
Result: People noticed, lingered on the visual and internalised the anti-smoking message
Art Director: Edwin Kua
Copywriter: Jono Wright
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