Duke-Wisconsin Nail-Biter Draws 28.3 Million Viewers
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In winning his fifth NCAA Men’s basketball title in 25 years, Duke coach Mike Krzyzewski on Monday night helped CBS secure its biggest national championship ratings in nearly two decades.
Duke’s come-from-behind 68-63 win over the Badgers of Wisconsin drew 28.3 million viewers, up 33% from last year’s 21.3 million, and now stands as the most-watched title tilt since 1997. (While a national audience of 28.4 million CBS viewers held their collective breath that year, Arizona toppled Kentucky in overtime by a 84-79 margin.)
The Duke-Wisconsin showdown also delivered an average household rating of 16.0, up 28% from last year’s 12.4 rating. By comparison, basketball’s other marquee event, the deciding contest in the 2014 NBA Finals drew a 10.3 rating on ABC. (For the uninitiated, a 1.0 household rating is equal to 1% of the country’s 116.4 million TV homes.)
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