Duck Hunt: Aflac Reviews Creative Account
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Creative agencies: Get ready to go duck hunting. Insurer Aflac is reviewing its creative account after a long run with Publicis and its predecessor agencies.
“We know that our creative work historically has an impact on distribution and want to ensure that as trends continue to evolve and emerge, we are delivering in meaningful, relevant ways,” said Catherine Hernandez-Blades, senior VP and chief brand and communications officer for Aflac, via email. “As the marketplace evolves and consumers are looking for different options, we want to ensure we are meeting them where they want to be met through robust distribution channels, spectacular customer service and products that are second to none.”
Hernandez-Blades told Ad Age that the process is being managed by Aflac’s Strategic Sourcing and Procurement team. She declined to disclose which agencies are competing for the business.
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