Hasta La Creative!

Dubai Design District (d3) and Serviceplan Middle East have collaborated to create Distant Neighbours, a unique digital project on Instagram, to connect the world under one Insta-address.
The platform reflects urban society during a time of social distancing. It aims to help us overcome loneliness and isolation experienced during the COVID-19 global health crisis by inviting everyone to provide a snapshot of their home.

Argentina-based artist Michelle Peric, who studied in Dubai, turns this image into an illustration which becomes part of the Distant Neighbours apartment block, uniting people from all over the world as distant neighbours in an ever-evolving virtual residential tower.

Distant Neighbours uses the Instagram grid to create the impression of a residential tower. Silhouetted illustrations are commissioned from Peric to use as cover pictures, bringing to life the concept of living under the same roof.