Nov
26
DU Kulturmagazin: Sol Lewitt, Alberto Giacometti, Jeff Koons
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“Every page an eye-catcher. / DU. Arts and Culture Magazine. In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a “DU” issue. The original lines generated during that recording were printed as an ad.”
Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009
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