Hasta La Creative!

“More than meets the eye when viewing art. DU Arts and Cultural Magazine.”

Explanation: In order to reach art aficionados in public places we used large panels showing public works of art and monuments pictured as eye trackings. When taking a closer look at the black zigzag patterns, passers-by come to realize that these lines reveal an article from DU Arts Magazine that provides background information on the respective artist and his work. So they see more when looking at the monuments.

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein, Frank Bodin
Art Director: Christina Wellnhofer
Copywriter: Ivan Madeo
Graphics: Dominique Magnusson