Aug 20

DTC Brands Are Finding Their Target Audiences Through Streaming Services

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Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming. This month, the direct-to-consumer company is testing a monthlong video advertising campaign on Hulu. The 15-second dog-dense spots mark an effort to diversify from social media, where Ollie presently…

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