DTC Brand Mad Rabbit Readies Platform Pivot As TikTok Ban Looms

Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform’s future in potential flux, the strategy is shifting. The direct-to-consumer (DTC) brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snap in the last year, as well…

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DTC Brand Mad Rabbit Readies Platform Pivot As TikTok Ban Looms

Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform’s future in potential flux, the strategy is shifting. The direct-to-consumer (DTC) brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snap in the last year, as well…

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